Breakthrough FREE One-Hour Webinar for Recession-Weary Business Owners ($197 Value) Reveals…
“How ANY Forward Thinking Business Owner
Can ATTRACT More, ENGAGE More, And CLOSE More
New Clients WITHOUT Blowing Your Budget or
Delivering a Sales Pitch!”
Insider Secrets Your Competition DOESN’T Want You To Know!
On this FREE, by-invitation only One-Hour Webinar you’ll discover (100% legal) strategies you can start using IMMEDIATELY to discover…
 |
|
The Power of Key Message Marketing with Debra-Sue Cope
A Message from Debra-Sue
Dear Fellow Business Owners and Entrepreneurs:
It’s taken me YEARS in the school of hard knocks to learn what I am going to share with you. Be sure take action to be on this call!
This call is not just about what to say in your advertising:
It’s about becoming a Master of Research-Based Direct Response Marketing because mastering this allows you to:
- “Attract” a steady stream of new clients, who actually WANT your services, instead of just chasing down “anyone with a pulse”, and having to “convince” them to choose you!Yes, this is possible, and I’ll show you exactly how to do it
- Use Education-Based marketing to capture the hearts and minds of your key buyers and turn them into loyal clients
- Sell at higher prices than your competitors
- Find out the best way to create a sense of urgency that leads your buyers to buy now and not delay
- Learn PROVEN methods to attract clients and build relationships
- Gain market share over your competitors
- And… much, much more!
Transform your Marketing and Grow Your Business with Debra-Sue Cope
Key Message Mastery –The most important marketing Secret that gives you the edge over your competitors…
The unspoken truth about marketing, that only a handful of business owners and entrepreneurs realize, is that buyers massively reward those smart enough to master the art of client-focused, education-based, direct response advertising—and drains money out of the mass of advertisers who have no idea how much more successful their marketing could be.
It’s very important to understand that even when done poorly, direct response advertising tends to be far more profitable than image advertising. Although this may seem like good news, it means that many businesses do OK with ads when they should be doing superbly. Even with a direct response approach, business owners and entrepreneurs end up spending far too much money and time acquiring too little new business.
Our Goal for You:
If you currently have a business, you should aim to be able to triple your number of leads and more than double the number of leads who become clients.
If you are starting a business, the secret is to get good at this BEFORE you start advertising. It will save you wasting money on dubious marketing that doesn’t have measurable results.
Be Careful who you Listen to
Five Marketing Essentials to Maximize your Business Growth
1. Key Message Marketing – What is it?
Key Message Marketing can best be described as client-focused, research-based marketing that encourages relationship-building with your most likely prospects, your “Key Buyers.” A powerful form of “direct response” marketing, it asks likely buyers to take a step closer to doing business with you by building a bridge from Your Key Buyers to Your Key Business, irresistibly enticing them to become your clients.
2. The Power of Measurement – and why you can continually improve your results 
Marketing IS Testing. Key Message Marketing allows you to measure the number of leads, the number of responders who become clients, and to fine-tune your wording, offer, and price with split testing. It’s a lot like tuning into a radio station’s sweet spot or getting the water temperature of your shower just right.
3. Explore Your Key Buyers
One of the first big areas where people fail to maximize their business growth is their lack of deep understanding of their Key Buyers. If you don’t get this right, everything else will be slow going. Most business owners held back by the “curse of knowledge”—their level of expertise makes them GREAT at what they do—but LOUSY at communicating that value to the people who want their assistance most. The biggest mistake I hear people making—intelligent, well-meaning businesspeople—is believing that “everyone” needs their product or service. That may be true… but how the heck do you market to “everyone?”
4. What Business Are You In?
The first step you MUST do is identify the fears, pains, and dreams of your Key Buyers. Then find out, from their point of view, what it is they want from you. What problems do you solve and unique solutions do you provide? That is the Key Business value that you must communicate to you most likely clients. You are simply giving them the knowledge they need to make their best decision possible in their quest for success and happiness.
Point 5 – VERY IMPORTANT – How many new clients you gain and how long they stay with you is not just determined by how many new leads you attract!
5. The most tragic marketing mistake of all – Not converting the maximum number Leads to Customers
Let’s assume you’ve got your Key Message Marketing campaign up and running. You have a consistent marketing message that speaks to the interest of your Key Buyers. You’re finally getting large numbers of qualified leads to identify themselves to you.
But are you getting the sales?
The world’s most finely crafted marketing campaign means nothing if we’re not able to convert leads to clients. This is why Lead Conversion is an essential part of the mix.
You improve your lead conversions through:
- Headlines
- Copy
- Understanding and Empathy
- Offers
- Testing and Tracking
In just 60-minutes, you’ll gain a wildly profitable primer on how to make Key Message Marketing the foundation of your new business growth in 2010.
The call is yours without cost. You’ll gain seven mind-blowing lessons — all in the course of no more than 60-minutes.
Please, for your sake — make time to fully attend this broadcast.
It absolutely will pave the way to putting a ton of profit in your bank account.
P.S. Don’t wait to sign up! This One-Hour Internet Seminar will soon be closed. You’ll only be able to catch a recording–You’ll miss out on the chance to ask your burning questions in a LIVE format.
